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By Janko Roettgers. Senior Silicon Valley Correspondent. Update: Snapchat removed the lenses in question following the publication of this story. Read our follow-up for all the details. Adult entertainment company Naughty America wants to use augmented reality to get the word out about its paid services.
The company has begun to make Snapchat lenses featuring some of its models, and is teaching its audience to do the same. Naughty America shared three such lenses on its website link not safe for work for free this week. One of them features the 3D hologram of adult performer Stephanie West in lingerie. The other two lenses feature decidedly more x-rated fare, including a nude pole dancer and a male performer with full frontal nudity.
Paying members of the site have access to a handful of additional lenses, as well as holographic source data necessary to make AR filters. X-rated lenses are likely going to cause some controversy, but Hronopoulos insisted that his company was playing by the rules. It also tells them not to use sexual imagery in preview images. Popular on Variety.
Snapchat has in the past been a bit more lenient about nudity on its service than some of its competitors. In addition to providing its customers with holographic capture data necessary to build Snapchat lenses, it also put together a tutorial on how to do so.
Snapchat has developed a desktop app called Lens Studio that anyone can use to build augmented reality lenses for its app. The company said lenses built by its community have been used over 15 billion times. Home Digital News. May 21, am PT. By Janko Roettgers Plus Icon. See All. More From Our Brands. Expand the sub menu Film. Expand the sub menu TV. Expand the sub menu What To Watch. Expand the sub menu Music. Expand the sub menu Awards. Expand the sub menu Video. Expand the sub menu Digital. Expand the sub menu Theater. Expand the sub menu VIP. Expand the sub menu More Coverage.
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