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The popular photo and video messaging app, owned by parent company Snap Inc. The vast majority are 13 to 34 years old, with to year-olds making up the largest segment. The Times interviewed six of them — high school and college students involved in its High School Insider program — to find out what gets them to open the app and what turns them off.
They also interact with the app the most: Users 24 and younger visit it more than 20 times a day and spend at least 30 minutes there, while those 25 and older log 12 visits lasting a total of 20 minutes, according to Snap. Texting and snapping sending photos or videos adorned with filters or sketches were the most commonly used features. Snapchat benefits from these back-and-forth conversations because each message drives a visit back to the application.
Snapchat is also perceived as more authentic since the app favors spur-of-the-moment posts rather than carefully edited selections. Emma Anderson, now a freshman at UC Irvine, downloaded Snapchat when she was in the eighth grade, primarily using it to exchange photos and videos with friends. What she loved most was the spontaneity and anything-goes ethos of snaps. But after Snap introduced filters, replays and stories, Anderson said the app lost its appeal, becoming more like Instagram. She began using the app less and less, finally deleting it last week.
Users said they were more likely to read news articles from Buzzfeed than watch live coverage of events like New York Fashion Week in stories. Young users said they mostly followed their real-world friends on stories, rather than celebrities. According to the Goodwater survey, users under 30 years old were more likely to use a stories function in any social photo app, and they vastly preferred the Snapchat version to the Instagram version. Nor did they think they would turn to Snapchat for longer videos or for search capabilities, though the company has made initial forays into both.
To read the article in Spanish, . Twitter: AgrawalNina. Snap wants to go public but not run as a public company. How the Los Angeles Times has described Snapchat over the years. Snapchat Spectacles are now sold online as vending machines take a break. Nina Agrawal is a staff writer for the Los Angeles Times. He focused on business issues surrounding local tech companies, the digital media industry, e-sports and video games and occasionally cybersecurity.
Dave ly covered the criminal courts system, national tragedies and sports business. Studying them could make self-driving cars work anywhere. Florida reopened to tourists early. Now, California is trying to catch up. Column: The new child tax credit will remake American family life for the better. All Sections. About Us. B2B Publishing. Business Visionaries. Hot Property. Times Events. Times Store. Facebook Twitter Show more sharing options Share Close extra sharing options. Snapchat geofilters, which bear the name of places along with a symbolic drawing, include one for Venice, left, overlaying a photo of the boardwalk, and for New Orleans.
By Nina Agrawal , Paresh Dave. Emma Anderson, left, deleted Snapchat because she thought the app lost its authenticity. Joey Safchik, center, and Simone Chu, right, pose for selfies using Snapchat lenses and stickers. Nina Agrawal. Follow Us twitter instagram facebook. Paresh Dave. More From the Los Angeles Times. Business Florida reopened to tourists early. Business Column: The new child tax credit will remake American family life for the better.Young teen snaps
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Here’s how teens use Snapchat